Who uses a multi-attribute matrix in a selling situation,and why?
A) the salesperson,to rate the potential lifetime value of the customer
B) the salesperson,to calculate monthly commission figures
C) the sales manager,to determine the likelihood that the sale will close
D) the buyer,to compare vendors by factors that are important in the process
E) the buyer,to determine which vendor is offering the lowest price
Correct Answer:
Verified
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A)a committee
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