The goal of a vendor working toward an integrative relationship with a customer is:

Question

Quizplus · Accepted Answer

The goal of a vendor working toward an integrative relationship with a customer is to become a sole source supplier for the customer, meaning that the customer depends solely on the vendor for that particular product or service. This creates a strong, mutually beneficial relationship between the vendor and customer, and can lead to long-term success for both parties.

The Goal of a Vendor Working Toward an Integrative Relationship