Managing Risk for the Customer Is an Important Job for a Salesperson.This

Managing risk for the customer is an important job for a salesperson.This is because:

A) risk is a key factor in whether a customer will purchase from that vendor or not
B) risk is the biggest reason a selling relationship fails
C) risk always outweighs cost as a factor in a purchase decision
D) risk is at odds with the drivers of delight
E) risk is an unavoidable part of life for all organizations