One of a salesperson's main goals with regard to each business-to-business customer is to:

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The best choice is to create a relationship that lasts long-term instead of a one-time sale. This is because repeat business from the same customer is more valuable than acquiring new customers, and a long-term relationship with a customer can lead to cross-selling and upselling opportunities. Additionally, a customer who feels valued and appreciated is more likely to refer others to the salesperson.

One of a Salesperson's Main Goals with Regard to Each