A major cause of _____ is the difference between what a firm promises about a service and what it actually delivers.

Name: A major cause of _____ is the difference between what a firm promises about a service and what it actually delivers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Poorly perceived service is the major cause of the gap between the customer's expectations and the actual service delivered by the firm. This gap leads to customer dissatisfaction and can result in lost business for the firm.

A Major Cause of _____ Is the Difference Between What