When Sarah opened her savings and checking accounts at First National Bank of Chicago,she was given a brochure entitled "How to Lose Wait" that gave her advice on how to avoid delays at the bank and listed her branch's busiest and slowest times.By giving Sarah the "How to Lose Wait" brochure,First National Bank of Chicago is ________ to match service promises with delivery.

Question

Quizplus · Accepted Answer

By giving Sarah the brochure, First National Bank of Chicago is managing customer education and providing her with information on how to avoid delays at the bank. It is not offering a service guarantee, leveraging social media, managing horizontal communications, or using viral marketing.

When Sarah Opened Her Savings and Checking Accounts at First