Pret a Manger,a London-based sandwich shop,introduced restaurant-quality sandwiches with fast-food velocity.Pret a Manger's faster service is a _____ growth strategy.
A) Share building
B) Divestment
C) Service development
D) Diversification
E) Marketing integration

Question

Quizplus · Accepted Answer

Pret a Manger's faster service with restaurant-quality sandwiches is an example of service development growth strategy. The company is expanding its offerings and improving the quality of its products while maintaining its core business focus on sandwiches. This strategy helps the company to capture a new segment of customers who are looking for higher-quality meals but don't have time to wait for a traditional restaurant experience.

Pret a Manger,a London-Based Sandwich Shop,introduced Restaurant-Quality Sandwiches with Fast-Food