Identify a true statement about customer complaints in the sales process.
A) It is wise to assume that all complaints are unjustified.
B) Complaints are completely eliminated through personal visits by sales representatives.
C) Avoiding complaints by setting high expectations is best.
D) A fair settlement made in the customer's favor helps to resell the company and its products.
E) A customer who does not complain is a happy customer.
Correct Answer:
Verified
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