Corina almost always shops at Gas-N-Go.She finds the store easily accessible from the highway,likes the service,and receives special discounts as a frequent customer.Corina is less likely to shop around for her next purchase because Gas-N-Go satisfies Corina by:
A) reducing its profit margin.
B) maximizing Corina's solo exchange profit.
C) reducing Corina's attitudinal loyalty.
D) reinforcing a functional relationship.
E) producing a partnering relationship.

Question

Quizplus · Accepted Answer

Gas-N-Go is satisfying Corina by reinforcing a functional relationship. This means that Corina sees the store as meeting her functional needs such as being easy to access, having good service, and offering discounts. Functional relationships are based on convenience and efficiency, so Corina is less likely to shop around for her next purchase.

Corina Almost Always Shops at Gas-N-Go