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Alex,an Employee of a Radio Station in San Francisco,sells Advertising

Question 58

Multiple Choice

Alex,an employee of a radio station in San Francisco,sells advertising time to interested clients.While talking to a local retailer,Alex is told,"Your station's advertising time costs three times as much as the other radio stations." Alex responds,"If you look carefully at our rate card,you will see that the costs you refer to are only for prime time advertising.The rest of our rates are just as reasonable as the other stations,and we have twice as many listeners." Alex is using the _____ method to respond to a buyer's objections.


A) direct denial
B) compensation
C) revisit
D) acknowledge
E) postpone

Correct Answer:

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