Customer value proposition should exclude the tangible and intangible benefits of a product.

Question

Quizplus · Accepted Answer

Customer value proposition should actually include both the tangible and intangible benefits of a product. The value proposition is the unique mix of benefits that a company offers to a customer, which can include both physical features of the product as well as emotional benefits such as convenience, status, or peace of mind.

Customer Value Proposition Should Exclude the Tangible and Intangible Benefits