According to the quadrants of the social style matrix,which of the following should salespeople do when selling to expressives?
A) They should focus on sales presentations with factual statements and technical details.
B) They should demonstrate how their product will help the customers achieve personal status and recognition.
C) They should avoid presenting a product that will require the customers to be the first ones to use the product.
D) They should refrain from preparing sales presentations with product demonstrations and creative graphics.
E) They should avoid mentioning testimonials from well-known firms and people during their sales presentations.

Question

Quizplus · Accepted Answer

When selling to expressives, salespeople should focus on demonstrating how their product will help the customer achieve personal status and recognition. Expressives are often motivated by recognition and appreciation, so showing how the product can enhance their personal image will be effective. Factual statements and technical details may not be as effective in capturing their attention. Avoiding presenting a product that requires the customer to be the first one to use it, refraining from preparing sales presentations with product demonstrations and creative graphics, and avoiding mentioning testimonials from well-known firms and people are not specific to expressives and are not necessarily the best practices for selling to them.

According to the Quadrants of the Social Style Matrix,which of the Following