A vision statement:
A) articulates more fundamental nature of a business.
B) articulates the long-term purpose of a business.
C) communicates why the business exists.
D) captures the values of the owner, employees, community plus suppliers, and stakeholders.
E) is an important foundation of a business's marketing plan.
Correct Answer:
Verified
Q35: Which of the following is an advantage
Q36: A situation analysis does not include:
A) market
Q37: Which of the following is a benefit
Q38: Both digital technology and the e-environment can
Q39: The marketing plan should represent a commitment
Q41: According to SWOT analysis, which of the
Q42: Measuring the number of new leads generated,
Q43: A company should work to find out
Q44: Which section of the marketing plan helps
Q45: The top level of the marketing strategy
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