According to the book, customer analysis involves identifying the organization's customer segments and each segment's motivations and priority needs.
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Q8: An external analysis includes the analysis of
Q9: Strategic market management is a system designed
Q10: strategy should only involve one value proposition
Q11: Marketing's role in strategy includes being the
Q12: strategic market management system will have more
Q13: book suggests that many markets are dynamic
Q14: Synergy occurs when two businesses can reduce
Q15: elements of strategy can be capsulated into
Q16: The strategic plan should be developed annually.
Q17: strategic competency is what a business unit
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