________ is constructing a map-like diagram representing consumers' perceptions of competing brands along relevant product attributes.
A) Perceptual mapping
B) Umbrella mapping
C) Reposition mapping
D) Attribute mapping
E) Umbrella positioning

Question

Quizplus · Accepted Answer

Perceptual mapping is the process of creating a visual representation of how consumers perceive brands based on specific product attributes. This map-like diagram helps marketers understand how consumers position different brands in their minds and what attributes are most important to them when making purchase decisions. Umbrella mapping, reposition mapping, attribute mapping, and umbrella positioning are not commonly used terms in marketing and do not accurately describe the process of perceptual mapping.

________ Is Constructing a Map-Like Diagram Representing Consumers' Perceptions of Competing