Consumers need to protect themselves from being bombarded with stimuli by simply tuning out such stimuli from their conscious awareness. This is known as ________.
A) selective attention
B) selective exposure
C) perceptual defense
D) perceptual blocking
E) perceptual differentiation

Question

Quizplus · Accepted Answer

Perceptual blocking refers to the process where consumers protect themselves from being overwhelmed by stimuli by tuning out or blocking such stimuli from their conscious awareness.

Consumers Need to Protect Themselves from Being Bombarded with Stimuli