Oscar,an advertiser,develops a commercial for Crispy Crackling Cereal.Suppose children,processing information via the central route,watch the commercial.In which of the following cases will the commercial be least likely to persuade the kids to want the cereal?
A) if it uses a spokesperson who tells the kids about the cereal and asks whether they want to try it.
B) if it uses a simple,straightforward message that the kids can learn easily
C) if it uses a jingle about the great qualities of the cereal that the children will remember
D) if it uses an attractive spokesperson who appears to enjoy eating the cereal.
Correct Answer:
Verified
Q55: Which of the following conditions is the
Q56: Kudirat is considered an expert in the
Q57: Which of the following body movements is
Q58: Vicki is a lawyer who is trying
Q59: Alex and Derek are trying to develop
Q61: For which of the following products will
Q62: What is the sleeper effect?
A) A sleeper
Q63: Vince and Allen give consecutive speeches on
Q64: At a computer trade show,a representative from
Q65: Which of the following source characteristics best
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents