Alex and Derek are trying to develop an advertising campaign in which a key element is the trustworthiness of the message's communicator.Which of the following strategies would they be most likely to use?

Question

Quizplus · Accepted Answer

Overheard communications are often perceived as more trustworthy because they appear to be less biased and not directly aimed at persuading the listener, making them seem more genuine.

Alex and Derek Are Trying to Develop an Advertising Campaign