Which media type reaches geographic, demographic and interest-focused groups with relatively precise targeting and visually high-quality ads that have high credibility, long message life, and increased exposure due to pass-along readership?
A) television
B) magazines
C) radio
D) newspapers
E) interactive television

Question

Quizplus · Accepted Answer

Magazines provide relatively precise targeting by offering various publications tailored to specific interests, demographics, and geographic regions. Ads in magazines are visually high-quality, and the long message life enhances brand recall. The pass-along readership also increases exposure to the ads. Magazine ad content is believed to be more credible than ads in other mediums because of the editorial environment in which they are presented.

Which Media Type Reaches Geographic, Demographic and Interest-Focused Groups with Relatively