________ is the process by which marketers learn, via cross-cultural analysis, about the values, beliefs, and customs of other cultures and apply this knowledge to marketing products internationally.

Question

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The process by which marketers learn about the values, beliefs, and customs of other cultures and apply this knowledge to marketing products internationally is called acculturation. Acculturation involves understanding and adapting to the target culture's customs, values, and attitudes towards products and marketing messages. This is an important process for international marketers because different cultures have different preferences regarding advertising and product features, and adapting to these preferences can improve a marketer's chances of success in a foreign market.

________ Is the Process by Which Marketers Learn, Via Cross-Cultural