________ refers to the fact that consumers believe the more people who purchase a brand, the higher the brand's quality and that consumers believe global brands develop new products and technologies faster than local brands.

Question

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Quality signal refers to the perception that the popularity of a brand implies higher quality and superiority. This is a common belief among consumers, and it is an essential factor that influences their purchasing decisions. It is also believed that well-established global brands can introduce new products and technologies faster than local brands due to their resources, expertise, and research and development capabilities.

________ Refers to the Fact That Consumers Believe the More