When the translation of the Pepsi slogan, "Come alive with the Pepsi Generation" translated to mean "Pepsi will bring your ancestors back from the dead" in Taiwan, it was an example of a(n) ________.
A) product adaptation
B) legal barrier
C) collectivistic appeal
D) individualistic appeal
E) linguistic barrier
Correct Answer:
Verified
Q15: To overcome a narrow and culturally myopic
Q26: What is the most important advertising component
Q27: _ refers to the fact that consumers
Q28: _ refers to the fact that consumers
Q30: A _ strategy involves standardization of both
Q31: One of the challenges associated with conducting
Q33: There are four possible global marketing strategies,
Q33: There are four possible global marketing strategies,
Q35: The study that identified intra-country segments with
Q40: One study of American and Thai consumers
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents