What is the most important advertising component that will blend with the local culture?
A) language
B) localizing product attributes
C) use of local models
D) using local music
E) using local advertising settings
Correct Answer:
Verified
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Q25: The study that identified intra-country segments with
Q27: _ refers to the fact that consumers
Q29: When the translation of the Pepsi slogan,
Q30: A _ strategy involves standardization of both
Q31: One of the challenges associated with conducting
Q33: There are four possible global marketing strategies,
Q35: The study that identified intra-country segments with
Q40: One study of American and Thai consumers
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