Within the context of the model of consumer decision making, the ________ includes the unwritten codes of conduct that indicate which consumption behavior should be considered "right" or "wrong."
A) marketing mix
B) output
C) decision
D) input
E) sociocultural influences

Question

Quizplus · Accepted Answer

Sociocultural influences refer to the influence of social and cultural factors on consumer behavior. Within this context, norms and values are the unwritten codes of conduct that indicate which consumption behavior should be considered right or wrong. These sociocultural influences are one among several types of inputs that affect the consumer decision-making process. The marketing mix refers to the set of tactical tools that firms use to promote their products, while the output refers to the actual decision and the resulting behavior of the consumer. The decision itself is a part of the cognitive process that consumers use to make choices.

Within the Context of the Model of Consumer Decision Making