A consumer who selects the product with the highest overall rating when considering all its attributes has used a(n) ________.
A) lexicographic decision rule
B) affect referral decision rule
C) disjunctive decision rule
D) conjunctive decision rule
E) cognitive decision rule

Question

Quizplus · Accepted Answer

The Answer of A consumer who selects the product with the highest overall rating when considering all its attributes has used a(n) ________.
A) lexicographic decision rule
B) affect referral decision rule
C) disjunctive decision rule
D) conjunctive decision rule
E) cognitive decision rule

A Consumer Who Selects the Product with the Highest Overall