Ensuring that the company achieves the sales,profits,and other goals set out in its annual marketing plan is the purpose of ________.
A) marketing control
B) operating control
C) strategic control
D) ROMI
E) a marketing audit

Question

Quizplus · Accepted Answer

Operating control focuses on ensuring that the company achieves the sales, profits, and other goals set out in its annual marketing plan by monitoring and adjusting ongoing marketing activities.

Ensuring That the Company Achieves the Sales,profits,and Other Goals Set