Which of the following would NOT be useful in determining marketing ROI?
A) a marketing dashboard
B) brand awareness
C) market share
D) SWOT analysis
E) customer equity

Question

Quizplus · Accepted Answer

SWOT analysis is a tool used for strategic planning and identifying strengths, weaknesses, opportunities, and threats. While it can inform marketing strategies, it is not directly related to calculating marketing ROI. The other choices (A, B, C, and E) are all relevant in determining marketing ROI. A marketing dashboard can track key performance indicators and measure the effectiveness of marketing efforts. Brand awareness and market share are measures of how well the company is doing in terms of reaching its target audience and increasing its share of the market, respectively. Customer equity refers to the lifetime value of a customer and can inform decisions on how much to invest in acquiring and retaining customers.

Which of the Following Would NOT Be Useful in Determining