Measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved is called ________.
A) marketing control
B) strategic control
C) operating control
D) developmental control
E) efficiency

Question

Quizplus · Accepted Answer

Marketing control involves measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved. Strategic control involves evaluating whether overall strategies are effective in meeting an organization's objectives, operating control involves evaluating whether specific tasks are being carried out effectively, and developmental control involves evaluating whether new products, services, or processes are meeting their objectives. Efficiency refers to how well resources are being used to achieve objectives.

Measuring and Evaluating the Results of Marketing Strategies and Plans