A marketing plan begins with a(n)________,which quickly overviews main goals and recommendations.
A) ROI
B) marketing dashboard
C) SWOT analysis
D) executive summary
E) action program

Question

Quizplus · Accepted Answer

An executive summary is a brief overview of the main goals and recommendations of a marketing plan. It typically includes a summary of the company's current situation, market analysis, target audience, marketing goals, budget, and recommended strategies. It is typically included at the beginning of the plan to provide a quick snapshot of the key information that will follow. The other options listed (ROI, marketing dashboard, SWOT analysis, and action program) are all elements that may be included in the marketing plan, but they do not provide the same type of high-level overview that an executive summary does.

A Marketing Plan Begins with A(n)________,which Quickly Overviews Main Goals