A well crafted mission statement should lead to _______ business and marketing objectives.
A) clear
B) realistic
C) broad
D) specific
E) futuristic

Question

Quizplus · Accepted Answer

A well-crafted mission statement should guide the specific objectives of the business and marketing plans. It should be focused and achievable, which requires specific goals rather than broad or futuristic ones. Realistic and clear objectives should also be a result of a well-defined mission statement.

A Well Crafted Mission Statement Should Lead to _______ Business