____________ means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.

Question

Quizplus · Accepted Answer

Internal marketing is the approach where the service firm focuses on orienting and motivating its employees to work as a team to provide customer satisfaction. It involves treating employees as internal customers and providing training, communication, support, and incentives to create a customer-oriented culture within the organization. The other options, such as personal marketing, product quality, product line, and social marketing, do not specifically address the need to motivate and coordinate employees to work together towards satisfying customers.

____________ Means That the Service Firm Must Orient and Motivate