The strongest brands go beyond attribute or benefit positioning.They are positioned on strong __________________.

Question

Quizplus · Accepted Answer

The strongest brands are those which are positioned on strong beliefs and values which resonate with their target audience. This creates a deeper emotional connection with consumers and makes the brand more than just a product or service, but rather an extension of the consumer's own identity and values.

The Strongest Brands Go Beyond Attribute or Benefit Positioning