Chicken of the Sea brand tuna sells more than the same size Dolphin brand tuna,even though the Dolphin tuna costs $0.15 less per can.Chicken of the Sea has brand ________.

Question

Quizplus · Accepted Answer

Brand equity refers to the value that a brand name adds to a product beyond the functional benefits it provides. In this case, Chicken of the Sea has a stronger brand equity than Dolphin because consumers are willing to pay more for its product despite a cheaper alternative being available.

Chicken of the Sea Brand Tuna Sells More Than the Same