Creating word-of-mouth campaigns by cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is known as ________.

Question

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Buzz marketing involves creating a word-of-mouth campaign by targeting opinion leaders and getting them to spread information about a product or service to others in their communities. It is also known as viral marketing and is a form of indirect marketing. Sales promotion involves offering incentives to customers to encourage them to buy a product or service, while public relations involves managing the public image and reputation of a company. Stealth marketing involves promoting a product or service to people without them realizing they are being marketed to, which can be considered unethical.

Creating Word-Of-Mouth Campaigns by Cultivating Opinion Leaders and Getting Them