Moral appeals are directed to the audience's sense of what is "right" and ________.
A) proper
B) affordable
C) traditional
D) positive
E) emotional
Correct Answer:
Verified
Q45: Perhaps the most logical budget-setting method is
Q46: Communication through the mail is categorized as
Q47: _ from marketing communications may suggest changes
Q48: Vast numbers of consumers are aware of
Q49: Marketers using humor in their messages claim
Q51: Creating word-of-mouth campaigns by cultivating opinion leaders
Q52: Which method of setting an advertising budget
Q53: The communicator must decide how to handle
Q54: The two broad types of _ channels
Q55: Though a popular appeal,when used poorly _
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