Perhaps the most logical budget-setting method is the ________ method because it is based on spending necessary to accomplish specific promotion goals.

Question

Quizplus · Accepted Answer

The objective-and-task method is the most logical budget-setting method because it is based on identifying specific promotion goals and then determining the necessary spending to accomplish them. This method requires a thorough understanding of the goals and objectives of the marketing campaign, as well as an estimation of the costs associated with each task. Therefore, the objective-and-task method ensures that marketing spending is aligned with the specific objectives of the campaign.

Perhaps the Most Logical Budget-Setting Method Is the ________ Method