Companies use all of the following methods to set their advertising budget EXCEPT the ________.

Name: Companies use all of the following methods to set their advertising budget EXCEPT the ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

All of the other methods listed (objective-and-task, competitive-parity, percentage-of-sales, and affordable method) are commonly used by companies to set their advertising budget. The integrated method is not a commonly used method for setting advertising budgets.

Companies Use All of the Following Methods to Set Their