Marketers using humor in their messages claim that they attract more attention and create more loyalty and belief in the brand.This type of message is called a(n)________ appeal.

Question

Quizplus · Accepted Answer

Humor is an emotional appeal and is often used to create a positive association with a brand, making consumers feel good about the product and increasing their loyalty towards it.

Marketers Using Humor in Their Messages Claim That They Attract