Vast numbers of consumers are aware of your product.It is now your goal to enhance preference for your product.You plan to use non-personal communications through print media and display media.This will include all of the following EXCEPT ________.

Question

Quizplus · Accepted Answer

Internet word-of-mouth is a form of personal communication, not non-personal communications through print media and display media. The other options (newspapers, magazines, direct mail, and billboards) are all forms of non-personal communication through print media and display media.

Vast Numbers of Consumers Are Aware of Your Product