In designing the message structure,marketers must decide whether to present the ________ arguments first or last in a message.

Question

Quizplus · Accepted Answer

The strongest arguments should be presented last in a message as they leave a more lasting impact on the audience. This is known as the serial position effect. The audience is more likely to remember the last piece of information they hear or see. Therefore, from a persuasion standpoint, it is beneficial to save the strongest argument for the end.

In Designing the Message Structure,marketers Must Decide Whether to Present