Loss-framed messages are particularly effective in promoting _____ behaviors,whereas gain-framed messages are particularly effective in promoting _____ behaviors.

Question

Quizplus · Accepted Answer

Loss-framed messages emphasize the negative consequences of not engaging in a particular behavior, making them effective in promoting detection behaviors (such as getting screened for disease). Gain-framed messages, on the other hand, emphasize the positive outcomes of engaging in a behavior, making them effective in promoting prevention behaviors (such as adopting healthy habits to avoid disease).

Loss-Framed Messages Are Particularly Effective in Promoting _____ Behaviors,whereas Gain-Framed