Marketing techniques that are used to promote pseudoscience and pseudoscientific products typically exploit which of the following?

Question

Quizplus · Accepted Answer

Marketing techniques promoting pseudoscience and pseudoscientific products often use the peripheral route to persuasion, which involves appealing to emotions and superficial characteristics rather than rational or logical arguments. This is because these products lack scientific credibility and cannot be effectively promoted using the central route to persuasion, which relies on providing evidence and logical arguments. Additionally, cognitive dissonance and adaptive conservatism may play a role in why people are drawn to and maintain belief in pseudoscientific ideas, but these are not typically used as marketing techniques.

Marketing Techniques That Are Used to Promote Pseudoscience and Pseudoscientific