calls for testing new- product concepts with groups of target consumers.
A)Concept testing
B)Idea generation
C)Test marketing
D)Idea screening
E)Concept development

Question

Quizplus · Accepted Answer

Concept testing is the process of testing new product concepts with groups of target consumers to determine their perceived value and potential for success in the market. The other options listed focus on different stages of the product development process such as generating ideas, screening them for feasibility, and test marketing the final product.

Calls for Testing New- Product Concepts with Groups of Target