A company getting ready to launch a new product must make several decisions.The company must first decide on _ .
A)whether to launch the product into full national distribution
B)when to develop a planned market rollout
C)when to time the new product introduction
D)whether to launch the product in a single location
E)whether to launch the product in a region

Question

Quizplus · Accepted Answer

Timing is crucial in launching a new product. The company should consider the market demand, competition, and seasonality in deciding when to launch the product. A well-timed launch can create buzz and excitement, leading to a successful product introduction. Launching in a single location or region may be a good strategy for testing the market and gathering feedback, but it may not be viable for a full-scale launch. The decision to launch into full national distribution or develop a market rollout can come later, depending on the initial success of the product launch.

A Company Getting Ready to Launch a New Product Must