The innovation management system approach yields two favorable outcomes: it helps create an innovation- oriented company culture,and it _ .
A)clearly assigns responsibility for the process
B)requires less budget support
C)guarantees successful products
D)yields a larger number of new- product ideas
E)frees up senior management time

Question

Quizplus · Accepted Answer

The innovation management system approach is designed to encourage and facilitate the generation of new ideas. As a result, it tends to yield a larger number of new product ideas than would be generated in the absence of such a system. While the other options may also be benefits of the system, they are not the primary outcome.

The Innovation Management System Approach Yields Two Favorable Outcomes: It