Which of the following is the practice of inviting broad communities of customers,employees,independent researchers,and members of the public into the new- product innovation process?
A)crowdsourcing
B)concept testing
C)idea screening
D)outsourcing
E)brainstorming

Question

Quizplus · Accepted Answer

Crowdsourcing is the practice of inviting a broad community of customers, employees, independent researchers, and members of the public into the new-product innovation process. Idea screening is the process of evaluating new product ideas in order to determine which ones merit further development. Concept testing is the process of testing new product concepts with a group of target consumers to determine their level of appeal. Outsourcing is the practice of contracting out a business function to an external supplier. Brainstorming is a group creativity technique used to generate a large number of ideas in a short period of time.

Which of the Following Is the Practice of Inviting Broad