occurs when a company introduces additional items in a given product category under the same brand name,such as new flavors,forms,colors,ingredients,or package sizes.
A)Service intangibility
B)A line extension
C)Service variability
D)Interactive marketing
E)A brand extension

Question

Quizplus · Accepted Answer

A line extension occurs when a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes. A brand extension would be introducing a new product category under the same brand name. Service intangibility and variability are related to services, not product categories. Interactive marketing is a marketing communication strategy that encourages two-way dialogue between a brand and its customers.

Occurs When a Company Introduces Additional Items in a Given