The total financial value of a brand is estimated through the process of brand .
A)positioning
B)differentiation
C)valuation
D)equity
E)extension

Question

Quizplus · Accepted Answer

The process of estimating the total financial value of a brand is called brand valuation. This involves determining the monetary worth of a brand based on its reputation, consumer perception, and overall performance in the market. Brand positioning refers to the way a brand is perceived by its target audience, while differentiation refers to the unique qualities that set a brand apart from its competitors. Brand equity is the perceived value that a brand has in the eyes of its customers, and brand extension refers to the process of using an established brand to introduce new products or services. None of these concepts directly relate to the estimation of a brand's financial value.

The Total Financial Value of a Brand Is Estimated Through