Service providers must consider four special characteristics when designing marketing programs.Which is NOT one of these characteristics?
A)variability
B)intangibility
C)perishability
D)heterogeneity
E)inseparability

Question

Quizplus · Accepted Answer

The four special characteristics that service providers must consider when designing marketing programs are variability (inconsistency in service delivery), intangibility (services cannot be seen, touched or felt), perishability (services cannot be stored for future use), and inseparability (services are produced and consumed at the same time). Heterogeneity is not one of the four special characteristics.

Service Providers Must Consider Four Special Characteristics When Designing Marketing