An apparel marketer is planning to launch an existing brand name into a new product category.Which brand development strategy is being implemented?
A)line extension
B)brand extension
C)rebranding
D)new brands
E)multibranding

Question

Quizplus · Accepted Answer

Brand extension involves extending an existing brand name to a new product category. In this case, the apparel marketer is planning to use an existing brand name in a new product category, so brand extension is the correct strategy being implemented.

An Apparel Marketer Is Planning to Launch an Existing Brand